Why Pakistan’s Distribution Industry Needs a Digital Transformation : How Distribeaut can play a role
Pakistan’s distribution industry has long been the backbone of the country’s economy. Every day, thousands of products from dairy items and beverages to snacks, household essentials, personal care products, pharmaceuticals, and consumer goods travel from manufacturers to wholesalers before reaching the end consumer. Despite its importance, the majority of Pakistan’s distribution network still relies on traditional methods that have remained unchanged for years.
From Traditional to Digital Distribution
There was a time when product distribution relied entirely on traditional methods. Sales representatives would travel from one market to another, which costs the fuel for visiting wholesalers and retailers individually to book orders. Whether it was butter, chips, juices, dairy products, beverages, confectionery, or any other FMCG category, the process remained the same. Sales teams spent countless hours moving from shop to shop, waiting for their turn, manually keeping the record of orders.